Media Production and Planning Tool
A media production management and planning tool that helps creators and providers plan, collaborate, manage, transact, and synchronize on a single platform
Problem Statement
User Persona
There are primally two main persona: Production and Supplier.
Production Persona
Cameron Williamson
Age
27
Role
Line Producer
Bio
Cameron juggles budgets, crews, and schedules but struggles with scattered details and last-minute changes.
Core needs
•
Stay on top of multiple productions
•
Track budgets, crew bookings, and schedules in one place.
•
Get hired for relevant projects.
•
Keep track of upcoming shoots, availability, and requirements.
Pain Points
•
Shoot details are scattered across tools (Google Sheets, emails, texts).
•
Last-minute changes derail planning.
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Lack of a centralized view of crew availability and budget status.
•
Uncertainty when juggling parallel projects.
Supplier Persona
Wade Warren
Age
40
Role
Owner, Set Lighting & Props Rental Company
Bio
Wade runs a rental business, aiming for smoother bookings but often slowed by poor coordination and late updates.
Core needs
•
Marketplace listing tools for visibility.
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Inquiry management & booking calendar in one dashboard.
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Collaborative space with permission-based access.
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Timeline overviews linked to productions.
Pain Points
•
Manual coordination through calls, emails, and spreadsheets.
•
Uncertain payment timelines hurt cash flow.
•
Miscommunication between departments causes last-minute rushes.
•
Struggles to find legitimate leads early in the process.
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Delayed updates on rescheduling or location changes.
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Delays due to poor planning or unclear prop requests.
From Pain Points to Progress
App
Production Planning
One place for people or companies creating or managing productions to track projects and connect with resources & services you need.
Key Features
•
Keep track of important production needs, schedules & logistics.
•
Track the resources you need.
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Share requirements with providers and collaborate.
App
Reservation Management
One place for people or companies providing talent, resources or services to track bookings and connect with productions who need your resources
Key Features
•
End-to-end booking workflow.
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Centralized information for sharing and decision-making.
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Realtime visibility - stay in sync with production needs and track leads and bookings.
Conclusion
